Toastmasters Club Building Week 2

Mon, Feb 11, 2013


Club Building #2

Last week’s goal was to decide where you and your team were going to focus your time and energy.


Corporate Clubs.

Community Clubs.

Growing Existing Clubs.

This week let’s focus on Toastmasters benefits or the result

Be sure to answer the unspoken question in the mind of your audience early in your presentation:

What’s in it for me?

Be sure to talk In terms of Benefits or Value to your audience or prospects.

I like to think in terms of four universal emotional desires or needs that influences people’s actions.

Toastmasters 2000 World Champion of Public Speaking Craig Valentine describes this as the EDGE formula.

Include each of the EDGE element in you presentation and you will be sure to capture the interest of your audience or prospect.

EDGE stands for:

E= Esteem more.

D= Do more.

G=Gain More.

E=Enjoy More.

Before you go any farther take 3 minutes to read and listen to Craig Valentine discuss presenting the results first: http://www.craigvalentine.com/3-secrets-to-selling-your-message/


As you plan your presentation remember the power of three. Two benefits are not enough and four is too many.

Plan to limit your presentation to three benefits or results.

This week get with your team and decide what are the benefits and which three will you focus on.

Corporate Club

Suggestion: What communication problem might businesses have that Toastmaster skills could help to solve?  

List three Benefit:

Community Club

Suggestion: How might improved communication skills developed in Toastmaster enhance career opportunities?

List three Benefits:

Club growth

List three Benefits:

Cosing quote

“Every accomplishment starts with the decision to try,

Author anonymous

On February 16th and 17th if you are in Las Vegas attending Lady and the Champs be sue to say hi.

I will be the person ringing the chimes.


Toastmasters Club Building

Mon, Feb 4, 2013


Toastmasters Club Building

 “Your prospects are crazy busy”.

To quote Jill Konrath author of SNAP Selling.

You and your team are also crazy busy.

So, with that in mind, the first step in club building is to decide what are you and your team going to build:

1. Corporate Clubs.

2. Community Clubs.

3. Existing Clubs.


The above may appear easy. However, it will take some time and discussion.


The next step:

Establish a goal you and your team agree to achieve?

While is good to have stretch goals.

Do remember, what you decide must realistically have at least a possibility of being achievable in the given time frame.


Until nest week I leave you with this quote by Samuel Johnson:

“Nothing will ever be attempted if all possible objections must first be overcome”.

Breakeven worksheet

Thu, Mar 22, 2012



Worksheet to calculate sales, expenses and profit

UC Merced Chancellor Speaks at Rotary Club

Wed, Jan 11, 2012


UC Merced Chancellor Dorothy Leland gave an update on opportunities and challenges that are taking place on the UC Merced Campus to the members of the Modesto Rotary Club during their Tuesday noon meeting.

The question of jobs was raised during the question and answer portion of her presentation.

“More Internships sponsored by local businesses” was her answer to the question, “What is the UC doing to help graduating students find jobs in the local area?”

I left the meeting wondering if more jobs and opportunities exist for the college graduates then meet the eye. Perhaps part of the answer is for the civic and business leaders to rethink how employment opportunities are presented here in the California Central Valley.

Learn about Better Planning at The Stanislaus Business Forum

Wed, Sep 14, 2011


Stanislaus Business Forum

The business knowledge that you will gain from attending the Stanislaus Business Forum will help you prepare for 2012.

The forum will be held September 29, 2011 in Modesto, California.

For additional information visit: The Alliance SBDC website.

I always gain new insights into business processes at the Business Forum.

The Five Second Sales Rule

Wed, Sep 14, 2011


The Five Second rule.

How many times have you turned off a sales presentation or worse yet lost a sale because you violated the Five Second rule?

This site discusses this rule:




Modesto Toastbreakers 50-year Celebration

Mon, Aug 29, 2011

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Toast Breakers 50-year celebration.

Modesto based Toastmasters club 3389 and it members have touched the lives of numerous individuals over the last 50 years.

It was inspiring to hear the stories people told of how their Toastmaster experience has changed and improved their lives at the 50th anniversary celebration held at Samaritan Village in Hughson California   on August the 25th.

This club meets at 6 a.m. on Thursday morning at JC coffee shop on Kansas Avenue in Modesto. It is hard to imagine people up and eager to practice their speaking at the hour of the morning.  However, there are almost always 20 to 30 people in attendance,

Overcoming the fear of public speaking opens doors and provides great opportunities.

It has certainly opened doors and given me the confidence to step thorough them and experiences successes I had never dreamed of.

Modesto Chamber of Commerce and Your Business Opportunities

Thu, Jun 10, 2010


Join the Modesto Chamber of Commerce!

Do you dare to increase the numbers of people that you tell about your business and the benefits you offer?

Are you thinking,” I wish, I knew an affordable fun way to do this?”

The answer: Join your Chamber of Commerce!


The Modesto Chamber of Commerce provides numerous opportunities for you to meet business owners, in an affordable, relaxed, enjoyable social setting, that need your products.

If you have attended my workshops on developing business, you would have heard me say: “People do business with people they Know, Like and Trust.”

Your future customers need to meet you in order to know if they Like you and Trust you.

You think, “How do I accomplish this? I’m busy; I don’t have a lot of time.”

Have you tried investing 90 minutes a month in attending a chamber of commerce mixer? Now, in order for this to work, you will need to follow the 11 keys to networking success.

Her are three of the Keys…

Key #1 ~
Prepare to be sociable.
There is more to this than you might think.

Key #2 ~
Know why you are going. The answer may not be as obvious as you think.

Key #3 ~
Be prepared to meet new people. There are proven tools that you can learn to accomplish this.

Join your chamber of commerce today. Make a promise to yourself  that you will for 93 days faithfully and enthusiastically attend the mixers. Keep a record of the people you meet and the new business you earn.

P.S. Be sure the Chamber takes a New Member Photo of you and publishes it with at least a paragraph telling about your unique business and what makes you stand out.

Tell Your Audience What They Want to Know

Wed, May 26, 2010


Presentation tip.    How to say it.

Most speakers take way too long to say what they have to say and risk losing their listeners.

By applying these Three Keys to your presentations you will hold your listeners attention.

The Three Keys to Economy of Words.

Key #1. Start by telling your audience what they want to know.

The key question for you to answer before you speaks.

How does this Information influence your audience members decisions or actions?

Or what does this have to do with them.

There are three questions Patricia Fripp, CSP, CPAE  suggests you ask yourself before you speak.  These questions will help you answer the question:  What do they want to know?

The questions:

1. What is the topic you are speaking on?

2. Why is it important enough for your audience to care?

3. What questions are your audience members likely to have that you can answer?

Key #2. Tell them, what you think they need to know.

Structure your presentation so it is:

Short, quick and to the point.

Be sure to match the level of detail of information you’re presenting to your audience’s interest.

Management probably wants to listen to the big picture presentation.

On the other hand the individual that is responsible for doing the job will want to listen to details.

Key #3. Stop, when you are finished. Resist the temptation to add detail.


When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.
Dale Carnegie


Modesto Chamber of Commerce

Tue, May 25, 2010


Small businesses need to be represented at City Hall.

The Modesto Chamber of Commerce is very active in representing the interest of small business at both the City Council and  the Board of Supervisors.

The local level is where laws and regulations are passed that can have enormous impact on you the small business owner. Fortunately, Modesto has a politically active Chamber of Commerce.

As the saying goes you can not fight City Hall. However, when we the small business owners unite our voices we can.

I am please to be a member of the Modesto Chamber of Commerce.

If you are not a member of your Chamber of Commerce,

join , get active and encourage your Chamber to be your voice.